商务英语: 如何进行营销方案讨论

时间：2019-09-18 10:14:11  作者：Myron

           市场营销在每个公司的位置重要性不言而喻的，市场营销的成绩如何会直接影响公司的效益，所以公司内部的营销方案讨论也显得有必要和重要了，今天让我们来学习一些如何进行营销方案讨论的句子。

Jane:   Now we've decided to go global, what form of entry should we use to get into the USmarket? 

            现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场? 

Jack:  Well, as you saw in my strategy plan, I think that a joint venture would be the bestchoice. What do you think? 

           嗯.正如你在我的策略计划上看到的.我认为搞合资企业将是最好的选择. 你认为呢? 

Jane: I think for our type of consumer products a joint venture is not suitable because we don'tnecessarily need a local partner. 

          我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人. 

Jack: But their local market knowledge could be invaluable. 

         但是他们关于本地市场的知识可能会大有价值.

Jane: But there are easier ways to gain that local knowledge.

         但是有更容易的方法获得那些本地知识. 

Jack: So what is your suggestion then? 

          那么你的建议是什么?

Jane: I think we should acquire the services of a distribution agent as well as a businessconsultant. These are relatively inexpensive ways to gain local knowledge. 

        我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.

What form of entry should we use to get into the US market? 

Get into就是enter的意思.

Joint venture:合资企业,合营企业

A joint venture is a business or project in which two or more companies or individuals haveinvested, with the intention of working together.

market knowledge: market knowledge is the understanding of the local market a local firm has市场知识

I think we should acquire the services of a distribution agent as well as a businessconsultant.

Distribution指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面几个例句.

distribution costs 经销成本 

worldwide distribution systems 全球经销系统 

marketing, sales and distribution 营销、销售和经销 

经销,分销商就是"distributor".

Japan's largest software distributor 日本最大的软件分销公司