商务英语学习: 市场调查研究

时间：2019-10-15 11:10:18  作者：Myron

       每个企业在他们的产品即将投放到一个市场之前，相信他们都会先做大量的市场调查和研究，常言说，不打无准备的仗。精准的市场研究报告对公司产品的投放的作用是不言而喻的，所以在商务英语的学习中，市场调查研究也是很重要的一个课题。

A: How is market research carried out? 

    怎样进行市场研究? 

B: That's a very wide question. But to put it in a very simple term, one of the objects ofmarket research is to find out whether there's a market for that product and whether we cansell that product in the market. 

   这是一个很广泛的问题.简单地说.市场调研的目标之一就是找出这种产品是否有市场.在市场上是否能出售这种产品. 

A: Who does this kind of job then? 

     那么谁做这种工作呢? 

B: Sometimes we carry out our own research, but for major products where development costsare likely to be high, we employ specialists. 

      有时候我们自己搞调研.但对于那些开发费用高的主要产品我们请专家调研. 

A: Do your own salesmen take part in? 

      你们自己的销售人员参加吗? 

B: In the early stages, only the regional managers do. If we decide to have some testmarketing, some of the senior sales men are brought in. 

      在开始阶段.只有地区经理参与.如果我们决定搞试销.一些高级销售员也参加. 

A: It seems to me that the salesmen receive some special training. 

      依我看.销售人员接受了一些特殊训练. 

B: Yes, they all have initial training course when they first join the company,and this includesproduct training.

      是的.他们在进入公司时.都进行了培训.其中包括产品知识培训. 

A: What is that? 

   什么意思? 

B: As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce. 

   作为一名销售人员.他或她必须对公司产品的用途.设计特点.独特优点等都非常了解. 

A: I see.

   我知道了. 

重点释疑：

1. But to put it in a very simple term...

Put在这里是"说,表达"的意思.下面列出常见的用法.

Put simply---简单地说;

Put simply, we accept their offer or go bankrupt. 简单地说吧,我们要么接受他们的条件,要么破产.

To put it mildly---说得委婉些;说得好听一点

The result was unfortunate, to put it mildly(= it was extremely unfortunate). 说得好听一点,结果是不幸的.

To put it another way---换个说法;

He was too trusting─or,to put it another way, he had no head for business. 他太轻信人了--或者换个说法,他没有商业头脑。

2. If we decide to have some test marketing, some of the senior sales men are brought in. 

"Bring sb in"就是请某人做,参与某事的意思.

Local residents were angry at not being brought in on(= asked for their opinion about)the newhousing proposal. 

新的住房方案未征求当地居民的意见,对此他们感到愤怒.

Experts were brought in to advise the government. 政府请来专家们出谋划策.